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Norsk Gjenvinning

New concept for Norsk Gjenvinning

AppConceptDesignDevelopment
Cover image for the Nytt konsept for Norsk Gjenvinning project

Introduction

ngn.linkutvikling.no (open on mobile)

The concept

We developed a new digital concept for Norsk Gjenvinning with a focus on user engagement and visibility.

Norsk Gjenvinning got in touch with us wanting more visibility and presence during Bergenfest 2024, where they are the main supplier for waste sorting at the festival. We developed a new concept where users could learn about waste sorting, see where their nearest recycling station was located at the festival, and answer a quiz correctly for a chance to win free tickets to the festival the following year. The service had more than 3,000 visitors and 1,000 correct answers on the waste handling quiz, with organic marketing only.

Our approach to the concept was driven by the goal of giving visitors seamless navigation and access to relevant information. We implemented user-friendly features to improve how easily information can be found, and made sure the design is responsive so it displays well across mobile screens.

Screenshot from the Nytt konsept for Norsk Gjenvinning project

A question to Link Utvikling about how we could achieve both greater visibility and presence for our company at this year's Bergenfest became the start of an incredibly fun and instructive process. It all resulted in a mobile-friendly website that would guide festival-goers in waste handling and recycling. Visitor numbers beyond all expectations and positive feedback from users. Incredibly fun to experience the engagement and creativity of the team at Link Utvikling.

Geir Nedrebø, Norsk Gjenvinning

Design and experience

Design

Norsk Gjenvinning has chosen bright orange as its primary colour. It is highly visible and catches attention quickly, which makes it a natural choice for creating an impression in the product and on social media. We used orange actively when sharing content on our social channels to highlight the most important elements of the service. Within the product several elements were orange as well: the map markers showing the location of the recycling stations, the start button for the quiz, and backgrounds that build brand awareness. Orange has therefore been central to making our message clear and engaging.

We supplemented the orange with a softer shade of the primary colour, along with grey and white, to give the user a comfortable overall profile.

Screenshot from the Nytt konsept for Norsk Gjenvinning project

The concept

The concept

The client wanted more visibility during the Bergenfest festival in 2024. We therefore developed an engaging platform where users could easily learn about waste handling and make conscious choices about their own rubbish during the festival. To engage users further we built a quiz with five questions. The answers could be found by reading about waste handling within the service. Users who answered correctly entered a draw for free tickets to the festival the following year, and those who answered wrong could try again.

The solution contained a map of the area with markers showing where both the user and the recycling stations were, a quiz with five questions, and an information page with details about waste handling and the service itself.

Screenshot from the Nytt konsept for Norsk Gjenvinning project

Technology

Technology

Vue.js and Firebase were chosen to build the solution.

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